About Us

Nouvar: A Mother-Daughter Dream, Born in Canada

In the coastal town of Tofino, British Columbia, where the wild beauty of the Pacific meets a vibrant creative community, Nouvar was born in 2012 from the shared dream of a mother and daughter. They wanted to create something truly special, timeless, versatile clothing that empowers people to feel confident, comfortable, and effortlessly themselves.

Founded by Marie and her daughter Olivia, Nouvar began as a passion project in their family home, nestled in the heart of Tofino. Surrounded by the rugged coastline, lush forests, and inspiring artistic culture, they spent countless hours sketching, sewing, and perfecting designs that could transition seamlessly from day to night, from everyday wear to life’s most important moments. They believed that clothing was more than just fabric, it was a way totell a story, embrace individuality, and celebrate personal style.

For Marie, style has always been about more than trends; it’s about feeling good in what you wear. Growing up, Olivia watched her mother transform simple fabrics into beautifully crafted pieces, always ensuring they were as functional as they were stylish. Inspired by her mother’s artistry, Olivia knew they had something unique to share with the world. And so, Nouvarwas born, a name that reflects their vision of timeless design, quality craftsmanship, and their deep bond as mother and daughter. 

From the very beginning, Nouvarhas been built on attention to detail and a commitment to quality. Each piece is designed with comfort, durability, and effortless elegance in mind, blending premium materials with refined cuts to create clothing that moves with you. Handmade with care, Nouvar’s designs reflect the balance of modern style and lasting sophistication, ensuring that every person feels their best, no matter the occasion.

Today, it continues to thrive, with Olivia carrying forward the vision she and her mother built together. Every collection is a tribute to the dedication, creativity, and passion that started it all, an ode to the power of self-expression and timeless fashion.

At Nouvar, you’re not just wearing clothes, you’re embracing a story of craftsmanship, passion, and the unbreakable bond between a mother and daughter. Thank you for being part of our journey and for helping us bring this dream to life.